Google bust no SEO Myths in SEO Mythbusting 101 (but it’s still worth a watch)
As part of their ongoing mission to reach the hearts and minds of webmasters and SEOs alike, Google launched this week the first edition of their “SEO Mythbusting” series.
The video, presented Martin Splitt, a Webmaster Trends Analyst at Google, is disappointingly light on busted myths, but does provide a handy Q&A on the very basics of SEO in 2019, covering subjects including:
- What is a search engine?
- What is crawling?
- How does Google determine which search results are relevant for which users?
- What are the top 3 things I should do to make my website discoverable?
- Why is it important for a website to appear in the top search results?
If you’ve ever wondered “why exactly should I care about SEO”, this is a good place to start.
Of course, there’s barely time to scratch the surface of most of the subjects mentioned here, but Google Webmasters have promised us future videos in the series on their Youtube channel discussing more advanced topics including:
- SEO & Googlebot
- SEO & Web Performance
- SEO & Web Frameworks
- SEO & Future of the Web
These won’t be point-by-point guides on “how to win at SEO” – that’s not how it works, and to their credit, Google really don’t want you to think that it is.
From the line-up of future topics, it looks like this series will lean more towards the technical makeup of a website for SEO. There doesn’t look to be any discussion (at this point) about the importance of developing content that targets both the words a customer might use to find you and the intent behind their search, nor building trust to your website by building backlinks through outreach and social engagement.
Even if they did cover all of these topics, there is no “one size fits all” approach to SEO, because audiences and end goals vary so much from website to website. Every winning SEO strategy must be adapted to address the specific issues of both the website you’re working with, and the competitive niche in which that website is operating.
This is, however, solid advice on how to help your website perform better on Google, from the people at Google. We’d say that’s worth 10 minutes of anyone’s time.